Win More RFPs: Build an AI-Powered Pitch Machine (Part 3/4)
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This is a part of the Mirren AI Forum Post-Conference Series and is being provided to MirrenDirect subscribers for no fee. Join this special four-part series on building an AI-powered pitch machine to win more new business: qualifying the right opportunities, uncovering client objectives, developing stronger pitch positioning, creating more persuasive RFP...
This is a part of the Mirren AI Forum Post-Conference Series and is being provided to MirrenDirect subscribers for no fee.
Join this special four-part series on building an AI-powered pitch machine to win more new business: qualifying the right opportunities, uncovering client objectives, developing stronger pitch positioning, creating more persuasive RFP responses, and delivering winning final presentations.
Featuring Chris Johnson of TomorrowToday, alongside Mirren’s Brent Hodgins and Trisha Marques, each session takes you through the strategies, workflows, and AI tools that can help your agency pitch more efficiently, differentiate from competitors, and increase your new business win rate.
Note: Registering for any session will automatically enroll you in the full series. All registrations include unlimited seats for your agency (you’ll receive a link to add additional team members). There is a fee for non-subscribers.
- Part 1 | Nov 13: Use AI to Qualify Each Lead & Uncover the Real Pitch Objectives >
- Part 2 | Nov 17: Use AI to Focus Your Team & Pitch Messaging Strategy >
- Part 3 | Nov 20: Use AI to Craft Questionnaire Responses That Set You Up for the Win >
- Part 4 | Dec 1: Use AI to Write, Design & Rehearse Final Pitch Presentations That Convert >
About the Session:
Use AI to Craft Questionnaire Responses That Set You Up for the Win
Clients complain that most questionnaire responses look and sound exactly the same. And they’re right. Most agencies see this critical stage of the pitch as a template-based writing exercise, copying and pasting answers from past responses.
Chris Johnson and Brent Hodgins will outline how to build custom AI tools to write and design responses that actively lean in with a point of view that addresses each client’s most pressing business needs – and the outcomes that will win the pitch. You’ll learn how to better organize agency knowledge, accelerate response development, design each page to ensure your key points punch
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This series is designed for those involved in pitching new business (RFPs/competitive reviews) for the agency, including management, business development, account management/client services, strategy, creative, and other relevant team members.
Instructors
Chris Johnson
Managing Partner, TomorrowToday
Chris Johnson, Managing Partner of TomorrowToday, an AI consultancy, is driving transformative change in client companies. With over 25 years of strategic digital marketing experience, Chris has led the agency he founded, LT, through a successful AI transformation across the last two years (and ongoing.)
Through TomorrowToday, Chris helps organizations harness AI to streamline processes and unlock growth opportunities. His unique agency experience and AI expertise make him a sought-after thought leader. As an early member of the Society of Digital Agencies (SoDA) and a leader within the Young Presidents’ Organization (YPO), Chris brings valuable strategic insights to his clients through technical insight and deep experience in leadership and strategy. Join him as he shares his vision for AI in the advertising agency business development process.
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Win More RFPs: Build an AI-Powered Pitch Machine (Part 4/4)
Win More RFPs: Build an AI-Powered Pitch Machine (Part 2/4)
Win More RFPs: Build an AI-Powered Pitch Machine (Part 1/4)
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