Mastering Client & Prospect Leadership (1/3): Business Analysis to Drive Client Business Growth

About this Series
This series is designed to increase the business strategy and leadership skills of senior and mid-level client-facing and new business teams – creating strong client alignment, deep strategic partnerships, and more profitable growth.

About This Session
One of the biggest gaps holding agency teams back is a shallow understanding of each client’s most pressing business needs. In this session, your teams will be introduced to a new framework for conducting stronger client and category business analysis – from shareholder pressure and revenue performance to competitive threats and market dynamics.
Once the information is collected, the session outlines how to organize and present it so it becomes actionable for the agency. The result is deeper business insight that leads to sharper strategic recommendations, which in turn drive more work and more wins – a fundamental agency leadership skill.

The skills your teams will learn

• A framework for comprehensive client and category business analysis
• How to identify clients’ most pressing business needs and growth pressures
• How to use AI to accelerate analysis and translate insight into agency implications
• Organizing this new intel to be more actionable for the agency
• How stronger business insight improves organic revenue growth and new business win rates

See the next session in this series >

Training Materials

Following the session, those who attend will receive one week of recording access.

Who Should Attend

This training is best suited for those client-facing and new business team members who play a key role in running (and growing) clients: account management/client services, new business, strategy, project management, and more.