Summer Sprint (6/6): Retain All Revenue: Fix Your Client Relationship & Revenue Vulnerabilities
About This Webinar
About This Series Revenue growth has become inconsistent. Pipelines stall, clients hesitate, scope slips, and new opportunities are harder to generate and convert.
The issue isn’t effort. It’s the lack of a clear, repeatable system to drive growth across your teams. In this six-part summer series, we’ll focus on six practical ways...
About This Series
Revenue growth has become inconsistent. Pipelines stall, clients hesitate, scope slips, and new opportunities are harder to generate and convert.
The issue isn’t effort. It’s the lack of a clear, repeatable system to drive growth across your teams. In this six-part summer series, we’ll focus on six practical ways to generate, convert, and protect revenue. Each session tackles a specific pressure point, from getting on the radar of new prospects to accelerating approvals to retaining and expanding existing client revenue.
Note: Registering for any session will automatically enroll you in the full series.
There is a registration fee for non-subscribers, which includes unlimited seats for your agency.
- JUL 14: Build a Repeatable Growth System: Power Your Entire Team >
- JUL 21: Advance Client & Prospect Approvals Faster: Improve Proposals, Estimates & Ideas >
- JUL 28: Break Into New Categories & Diversify Your Pipeline >
- AUG 4: Get on the Radar of More Prospects: Leverage AI GEO >
- AUG 11: Turn Scope Control & Creep Into Revenue Growth >
- AUG 18: Retain All Revenue: Fix Your Client Relationship & Revenue Vulnerabilities >
About the Session
Revenue loss rarely happens all at once. It happens quietly – through weakening relationships, declining performance, and shifting client expectations.
Clients are under increasing pressure to deliver results. As a result, they’re reassessing their agency partners more aggressively than ever. The question they’re asking is simple: “Is this agency still delivering the value we need?” If not, they’re ready to move.
Most agencies don’t see this coming until it’s too late. They lack a clear way to evaluate the health of their client relationships, identify where they’re vulnerable, and take action before revenue is lost.
In this session, your teams will learn a practical model to assess the strength of each client relationship and pinpoint where revenue is at risk. The focus is on identifying vulnerabilities early, strengthening client perception, and uncovering new opportunities to retain and expand revenue.
The skills your teams will learn:
- How to evaluate the health of each client relationship in a structured way
- How to identify which clients are most at risk, and why
- How to assess the effectiveness of your client-facing teams
- How to take immediate action to strengthen relationships and reduce churn
- How to uncover new organic growth opportunities within existing clients
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This series is designed for those at your agency who have the potential to help generate growth for your agency. Client-facing, new business, and management teams will find the learning particularly relevant.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Summer Sprint (5/6): Turn Scope Control & Creep Into Revenue Growth
Summer Sprint (4/6): Get on the Radar of More Prospects: Leverage AI GEO
Summer Sprint (3/6): Break Into New Categories & Diversify Your Pipeline
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