Summer Sprint (5/6): Turn Scope Control & Creep Into Revenue Growth
About This Webinar
About This Series Revenue growth has become inconsistent. Pipelines stall, clients hesitate, scope slips, and new opportunities are harder to generate and convert.
The issue isn’t effort. It’s the lack of a clear, repeatable system to drive growth across your teams. In this six-part summer series, we’ll focus on six practical ways...
About This Series
Revenue growth has become inconsistent. Pipelines stall, clients hesitate, scope slips, and new opportunities are harder to generate and convert.
The issue isn’t effort. It’s the lack of a clear, repeatable system to drive growth across your teams. In this six-part summer series, we’ll focus on six practical ways to generate, convert, and protect revenue. Each session tackles a specific pressure point, from getting on the radar of new prospects to accelerating approvals to retaining and expanding existing client revenue.
Note: Registering for any session will automatically enroll you in the full series.
There is a registration fee for non-subscribers, which includes unlimited seats for your agency.
- JUL 14: Build a Repeatable Growth System: Power Your Entire Team >
- JUL 21: Advance Client & Prospect Approvals Faster: Improve Proposals, Estimates & Ideas >
- JUL 28: Break Into New Categories & Diversify Your Pipeline >
- AUG 4: Get on the Radar of More Prospects: Leverage AI GEO >
- AUG 11: Turn Scope Control & Creep Into Revenue Growth >
- AUG 18: Retain All Revenue: Fix Your Client Relationship & Revenue Vulnerabilities >
About the Session
There’s often more revenue sitting inside your existing client work than you realize.
As projects evolve, scope expands. New requests are made. Expectations shift. But without the right structure in place, that additional work isn’t captured as revenue – it’s absorbed as cost.
Over time, this leads to significant lost income and eroded margins.
In this session, your teams will learn a more structured approach to taking control of scope and turning it into a consistent source of revenue growth. The focus is on strengthening how SOWs, estimates, and proposals are written, how clients are aligned upfront, and how scope changes are identified and monetized.
The skills your teams will learn:
- How to write SOWs, estimates, and proposals that reduce pushback and prevent scope creep
- How to secure stronger client alignment on scope, fees, and expectations upfront
- How to establish guardrails that keep projects on track
- How to identify and address scope changes early
- How to convert scope creep into incremental, billable revenue
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This series is designed for those at your agency who have the potential to help generate growth for your agency. Client-facing, new business, and management teams will find the learning particularly relevant.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Summer Sprint (6/6): Retain All Revenue: Fix Your Client Relationship & Revenue Vulnerabilities
Summer Sprint (4/6): Get on the Radar of More Prospects: Leverage AI GEO
Summer Sprint (3/6): Break Into New Categories & Diversify Your Pipeline
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions